12.14.2007
12.05.2007
No joke.
I realize I'm opening up a door that has the words "potentially tremendous disappointment" written on it, but Warner Bros. continues to raise my expectations for The Dark Knight, the followup to Batman Begins. They laid a fantastic foundation for the franchise with the first film, updated Batman's costume to make him much more mobile, and now they've unleashed a torrent of terrific teasers. From the election-appropriate introduction of Harvey Dent to a crazy quilt of joker jests, their marketing department is killing it.
The latest salvo is today's release of the teaser poster, and no joke – it's real and it's spectacular. Combining the more mature take on the material (i.e. the Joker is a deranged lunatic, not a merry prankster) with iconic imagery that fuses hero and villain, it's a breathtaking piece of dark design. If the movie's half as good as the poster (unlike, say, The Phantom Menace) we're in for some serious smiles next summer.
The latest salvo is today's release of the teaser poster, and no joke – it's real and it's spectacular. Combining the more mature take on the material (i.e. the Joker is a deranged lunatic, not a merry prankster) with iconic imagery that fuses hero and villain, it's a breathtaking piece of dark design. If the movie's half as good as the poster (unlike, say, The Phantom Menace) we're in for some serious smiles next summer.
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