9.09.2007

And the Mashy goes to...

Fresh from their lowest ratings ever, MTV reinvented the Video Music Awards for the mashup/myspace generation. They took a traditional awards show and shoehorned it into The Palms in Vegas. They took several suite parties and crammed them on top of a traditional awards show. They took a bunch of stars and dropped them into several suite parties. And so on.

With all the revision in the air, what were the results? As always, eh. Some interesting performances interspersed with even more nonsensical awards. The mashup vibe continued thru the show (Rihanna with Chris Brown, Rihanna with Fall Out Boy, Rihanna with pretty much every award) along with some random drama in the form of Kid Rock trying to mash Tommy Lee's face up.

Speaking of random, the surprise special guests were neither. The much-ballyhooed Britney Spears "shocker" was that she seems to have pretty much gotten herself back into shape and pretty much lost any of the musical appeal that made her a star. The super-secret, bigger-than-big show closer was... wait for it... a collaboration between Justin Timberlake, Nelly Furtado and... Timbaland (who's previously collaborated with... Justin Timberlake and Nelly Furtado).

Yawn. Wake me for the even less relevant MTV Movie Awards.

5 comments:

McGone said...

I tuned in to watch the Britney opening, but there was no way it could live up to the hype. And by "hype," I mean "this train wreck better spontaneously combust on stage."

Is that bad when I only watch to see people fail? Yay schadenfreude!

Frank Sirmarco said...

Didn't watch, didn't care.

The music industry is on life support ...they'll be dead within a decade...

Some Guy said...

I thought that Britney performance was one of the best trainwrecks in recent history. She looked horrible, didn't even come CLOSE to lip-synching, and her dance moves were sluggish at best. Yikes!

Jenny Jenny Flannery said...

That was what you call "phoning it in." Everyone in the audience looked embarassed for her.

Geo said...

Mcgone: Nah, it's only bad when you expect them to fail miserably and they only fail boring...ly

Frank: Yeah, figured I'd take the bullet for you, dear reader

Chris: Don't get me wrong, I thought it was terrible - just not spectacular one way or the other

Flannery: Yup - if one cares about such things, it was interesting to see Rihanna bored out of her skull at Britney's performance, then killing hers later; less of a passing of the torch than a taking of it